The platform is rolling out a new feature that permits them to lessen the quantity of AI-created content appearing in their timelines. This step comes as the service revealed that it currently hosts more than 1 billion AI-generated clips.
Testing and Rollout
The update is in a pilot phase over the next few weeks before a full-scale release. This development aligns with a rise in AI-generated material, spurred by emerging video-generation tools.
The Broader AI Trend
It has been noted that nearly 10% of the quickest rising content creators on a popular video site primarily display content made by AI. A large amount of this content is deemed low-quality AI content, a label for poor-quality, bulk-generated content that is typically nonsensical or dreamlike.
Our research shows that a lot of users enjoy content created using AI tools, from computer-generated images to science explainers, and we aim to offer the community the option to see more or less of that, according to their own preferences,” commented a company executive.
Scale of AI Content
The platform shared that there are now 1.3 billion videos on its service identified as made with AI. In total, in excess of 100 mn pieces of content are added to the service every day, making clips made by AI a relatively small part of its complete catalog.
User Control Features
Viewers will be able to reduce or increase the volume of AI-generated videos they watch by opening the content preference feature in the platform and selecting the AI content topic. Further subjects that can already be modified under the tool include current affairs, fashion, cosmetics, and choreography.
AI Disclosure Rules
TikTok’s rules mandate users to identify lifelike AI-generated content, and it bans dangerous fake videos of well-known individuals or emergencies. Any authentic-looking artificial content that is unmarked can be removed under its community policies.
Additionally, the platform will from now on attach an “AI-made” label to content made using its own AI tools, or identified by an industry-wide initiative for identifying artificial media. This action is designed to deter users from attempting to bypass the labeling process.
Educational Initiatives
The platform is furthermore launching a two million dollar AI literacy fund for specialists and organizations to produce educational content about using AI responsibly. This project will benefit charitable organizations focused on teaching programming and robotics.
Content Safety Approach
TikTok has justified its moderation strategy, amid controversy over plans to cut jobs for numerous review team members in Britain. The company is planning to eliminate 439 jobs in its user protection division in its British office, with labor groups and internet security professionals voicing alarm that humans are being replaced by AI moderation.
A senior executive explained that people-led review would continue to be important, but automated tools can shield workers by filtering out the most graphic content before it has to be seen by humans. The company reported a notable drop in shocking and graphic content reviewed by safety staff over the last 12 months due to intervention by its machine learning processes.
It is vital to combine humans and technology to ensure user safety,” she said. “We’ll have people as integral to the approach, but we also think it’s very important to minimize viewing of dangerous material as quickly as possible, which is where a extensive automated help is really helping us operate efficiently.”
